How the Premier League transfer market has exploded: Are £100m-plus fees for players the new normal?

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The average cost of a top-end signing in the Premier League has exploded. The £100m-plus player is no longer an outlier, but becoming increasingly commonplace. A trend started by Jack Grealish's £100m move from Aston Villa to Manchester City in 2021 has, in effect, snowballed, establishing a new benchmark for elite Premier League talent that continues to send records tumbling. Fees since have begun to accelerate far beyond general market inflation, with the average price for dipping into the pre