Brands using AI-generated influencers to promote products on social media

guardian

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Brands promoting their products online are quietly deploying AI-generated influencers on social media, an investigation has found, prompting calls for greater transparency. The findings suggest companies are increasingly turning to AI-generated content that purports to show genuine customer experiences while giving no obvious indication that the people featured are not real. It's still free to read - this is not a paywall We're committed to keeping our quality reporting open. By registering and