Published Nov 8, 2026, 9:00 AM ET · Updated 5 days ago · 2 sources
Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty
CNBC Markets
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Original Report
Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand selling bottled drinks and powders at Whole Foods, Target and Amazon.