Published Oct 17, 2026, 1:28 PM ET · Updated a month ago · 2 sources
Gene Schwam, Veteran Hollywood Publicist to Elvis Presley, Julie Andrews and More, Dies at 96
Variety
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Original Report
INFERY
Veteran Hollywood publicist Gene Schwam, who represented top talent including Elvis Presley, Blake Edwards, Julie Andrews, Barbara Eden and Lenny Bruce, died Friday in Los Angeles after a brief illness. He was 96. Schwam co-founded Hanson & Schwam Public Relations with Adeline Hanson in 1955, establishing an independent publicity agency that would endure for decades. […]