Published Oct 13, 2026, 5:20 AM ET · Updated a month ago · 1 source

Axios C-Suite: How a CEO should GEO

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Axios C-Suite: How a CEO should GEO

James Cadwallader, CEO of Profound, which helps brands show up inside ChatGPT and AI agents, gave me a quick briefing on how all of us should think about — and act on — GEO.