Published Oct 6, 2026, 4:25 PM ET · Updated a month ago · 1 source

Lula campaign scrambles to rebrand before Brazil runoff

reuters
reuters
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Original Report

After a bruising first round of Brazil's presidential election, President Luiz Inacio Lula da Silva is rushing to overhaul his campaign communications to engage millions of Brazilians ​who did not vote, according to people close to the campaign.