Published Sep 21, 2026, 4:45 AM ET · Updated 2 months ago · 1 source

Sportsbooks v. prediction markets: Sydney Sweeney ad is just the beginning

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Original Report
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Sportsbooks v. prediction markets: Sydney Sweeney ad is just the beginning

The house always wins — but now the house has some serious competition, and that's triggered an explosion of shock marketing and promotions in the sports betting space.