Published Sep 1, 2026, 10:40 AM ET · Updated 2 months ago · 2 sources
Sonos Debuts $449 Ace Ultra Headphones, $699 Beam Ultra Soundbar, ChatGPT Tie-In
bloomberg
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Original Report
As the company opens its platform to AI assistants, Chief Executive Officer Tom Conrad wants to reposition Sonos as something bigger than a speaker brand.