Published Aug 30, 2026, 8:56 AM ET · Updated 2 months ago · 1 source
Costco's rotisserie chicken is a loss leader
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Original Report
Costco's $4.99 rotisserie chicken, which has maintained its price since 2009 despite increasing chicken costs, functions as a textbook loss leader, achieved through their own chicken slaughterhouse and strategic in-store placement to encourage additional purchases.