Why AI-driven purchase intent so rarely becomes a completed sale

VentureBeat

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Original Report

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Presented by Rezolve AiWhen an AI assistant recommends a product or brand, it generates something valuable: a purchase-ready consumer with high intent and low friction in their decision. That consumer has already compared options, asked follow-up questions, and arrived at a conclusion. They want to buy.What they encounter next is a commerce infrastructure that was not designed for them.The gap between recommendation and purchaseThe typical enterprise commerce stack was built for a specific model