Commerce AI has a measurement problem no one is talking about

VentureBeat

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Original Report

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Presented by Rezolve AiMost brands know something is shifting in how consumers find and choose products. What most don't know is how much of that shift has already taken place, where it's happening, or whether they're on the right side of it. That uncertainty is the problem. And the analytics stack most brands rely on isn't built to resolve it.The decision layer has movedIn 2014, 82% of digital commerce started on a brand's website. By 2024 that had fallen to 38%, according to Salesforce researc