Fifa accused of ‘crossing a line’ over $20bn plan to sell World Cup commercial rights

guardian

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Original Report

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Fifa has announced plans to sell a share of its commercial operations to private investors, a deal that would include the media and sponsorship rights of all its competitions, including the World Cup. The world governing body is working with the US bank JPMorgan on setting up a new entity – to be called Fifa Forward Enterprise (FFE) – that would raise hundreds of millions of dollars by selling a significant stake in the commercial rights of the men’s and women’s World Cups, and the Club World Cu