Published Jul 26, 2026, 11:08 AM ET · Updated 4 months ago · 1 source
New Jersey governor signs law banning surveillance pricing to protect shoppers
guardian
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Original Report
INFERY
New Jersey governor Mikie Sherrill recently signed a new law prohibiting businesses from using shoppers’ personal information to charge different prices for identical products, making her state the third in the US to ban the practice. The Fair Price Protection Act passed by New Jersey’s legislature seeks to protect consumers from surveillance pricing, in which retailers can use data including online activity, location and purchasing history to arbitrarily change prices for individual shoppers. E