Published Jul 20, 2026, 7:11 PM ET · Updated 4 months ago · 1 source

'I made £100,000 of TikTok sales in one day': The business of live shopping

bbc
bbc
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Original Report
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'I made £100,000 of TikTok sales in one day': The business of live shopping

Buying on social media live streams is fast becoming regular consumer behaviour for many.