Published Jul 19, 2026, 9:30 AM ET · Updated 4 months ago · 1 source
Prediction Markets Swell to 27% of Sports Bets During World Cup
bloomberg
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Original Report
Prediction-market trading has surged during a blowout World Cup, far outpacing the growth at traditional sportsbooks and driving home the competitive threat that companies like Kalshi now pose to the sports-gambling industry.