BBC v ITV: who won the UK’s battle of the World Cup 2026 broadcasters?

guardian

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Original Report

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INFERY

T he final may be Argentina v Spain, but ardent media watchers in the UK know that in broadcasting terms, a World Cup is always a domestic battle between the BBC and ITV. So who won on these important criteria? Much was made in advance of the BBC’s decision not to head to the US, but instead use a digital studio in Salford to make it look as if its panel was in front of landmarks from host cities. It was a very public cry of “we don’t have the money we used to”. ITV was based in New York for the