Published Jul 15, 2026, 1:00 PM ET · Updated 4 months ago · 1 source

Whatnot acquires Shaped to power real-time live shopping recommendations

TechCrunch
TechCrunch
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Original Report

Livestream shopping platform Whatnot has acquired AI startup Shaped, a machine learning company focused on real-time recommendations and search. The deal will bolster Whatnot’s personalization and discovery features as it expands into new product categories.