Published Jul 2, 2026, 5:00 PM ET · Updated 4 months ago · 1 source

Inside Japan’s $25 Billion Consumer Market Built on Fan Devotion

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bloomberg
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Inside Japan’s $25 Billion Consumer Market Built on Fan Devotion

Japan’s fervent fans of everything from pop idols and anime characters to online streamers have turned their devotion into an inflation-proof pillar of the consumer economy.