Published Jun 20, 2026, 9:22 AM ET · Updated 5 months ago · 1 source

Turkey need another rebrand after failing to take flight at World Cup

guardian
guardian
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Original Report
INFERY
Turkey need another rebrand after failing to take flight at World Cup

When Turkey changed to Türkiye in 2022, president Recep Tayyip Erdoğan announced it was because the new name was “the best representation and expression of the Turkish people’s culture, civilisation, and values.” The rebrand, though, also had a less lofty reason. “The association with the bird genuinely annoys Erdoğan and the people around him,” explained Selim Koru of the Foreign Policy Research Institute, while even state broadcaster TRT conceded that the loose-necked Christmas bird was at lea