Published Jun 19, 2026, 4:30 AM ET · Updated 5 months ago · 1 source
World Cup 2026’s Dynamic Pricing Has Tickets Going One Way: Up
bloomberg
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Original Report
INFERY

Before the World Cup started, fans raged over the cost of tickets — the highest ever for the tournament. Critics wondered whether prices would crash before kickoff, and if swathes of empty seats would embarrass FIFA’s pricing strategy.