Published Jun 19, 2026, 4:30 AM ET · Updated 5 months ago · 1 source

World Cup 2026’s Dynamic Pricing Has Tickets Going One Way: Up

bloomberg
bloomberg
·
Original Report
INFERY
World Cup 2026’s Dynamic Pricing Has Tickets Going One Way: Up

Before the World Cup started, fans raged over the cost of tickets — the highest ever for the tournament. Critics wondered whether prices would crash before kickoff, and if swathes of empty seats would embarrass FIFA’s pricing strategy.