Published Jun 17, 2026, 9:00 AM ET · Updated 5 months ago · 1 source

Haaland’s World Cup Debut Draws Sponsors Betting on US Stardom

bloomberg
bloomberg
·
Original Report
INFERY
Haaland’s World Cup Debut Draws Sponsors Betting on US Stardom

Last week, Erling Haaland sat with fans and watched the NHL’s Carolina Hurricanes close in on the Stanley Cup. One of the world’s best football players is unlikely to get away with such anonymity for much longer.