Published Jun 17, 2026, 3:00 AM ET · Updated 5 months ago · 1 source
From Vozinha to Tim Payne: how the World Cup is creating viral stars
guardian
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Original Report
INFERY

B reakout talent emerges at every World Cup, but in 2026 these players’ actions are not confined to the pitch. Social media has become football’s parallel tournament, an arena where one viral clip can reshape an entire career. Here are some standout risers from the tournament so far. Enter your email to keep reading - for free. It takes just 30 seconds We’re committed to keeping our quality reporting open. By registering and providing us with insight into your preferences, you’re helping us to e